Authentically. Confidently. Effectively.

To be successful in the media and in the public eye, you need your messages to be understood. You must present yourself clearly and authentically in order to gain the attention of your audience. To achieve this, you need a professional by yourside. We work with you to develop ways to gain positive awareness for yourself as a personality and your messages. Based on a personal branding we identify the core of your identity and develop with you individual strategies to gain attention, present content interestingly and be persuasive in interactions. You'll learn how under realistic live conditions at the hbw | Konferenzzentrum or in our radio and TV studios, or at your site if you prefer. Ask us. We're here for you.

Do you want to give your company a comprehensive public presence? In addition to our courses, we offer other useful services that can be very helpful. You stand to benefit from a complete range of services with valuable synergies and from our all-round service.

Our consultants.

Knowledge based on experience

Our experienced instructors have backgrounds inmedia, corporate communications and HR development. Working from their extensive experience, they apply their knowledge to many practical exercises.

Dr. Manfred Ahlers

works as an editor in the ZDF-Studio in Munich. In his reports and commentaries for the news broadcasts „Heute" und „Heute Journal", he regularly reports on economic and political topics in Bavaria. For his journalistic achievements, Dr. Ahlers was awarded the silver Medal of the Bavarian Constitution by the Bavarian Parliament.

Michael Harles

has been a presenter with the Bayerisches Fernsehen (Bavarian TV) since 1990. Since the early 1900ies, he has been working as a coach for public performances and has carried out courses for numerous companies, associations and politicians. His cooperation with the mbw also includes the support of companies in critical communication situations. He has significantly contributed to the systematic development of this consulting service.

Cornelia Klaila

has been the Senior Press Officer of the Münchner Rückversicherungsgesellschaft (Munich Re) since 2008. In 1992, she started her career as a presenter and author with the Bayerischer Rundfunk. There, she mainly covered economic and social topics. In 2006, Mrs. Klaila was awarded the Catholic Media Award. From 1998 to 2007, she worked as a publicist for the HypoVereinsbank.

Eggolf von Lerchenfeld

Trainer in communication, rhetoric, and body language. He has trained anchors and reporters of public-sector and private-sector TV/radio stations for 18 years. He lectures at St. Gallen Business School and at University of Television and Film Munich, among other institutions. He coaches top-level executives in presentation techniques, crisis communication, and leadership behaviour. In programs airing on RTL and n-tv, he provides expert analysis of the body language of public figures.

Volker Mayr

is a journalist with more than 30 years of professional experience as a radio editor, reporter and presenter. He was the head of the program „Pressetreff" produced by the ARD-Inforadio in Berlin. Mayr presented andosted public events and panel discussions, among other things for the Bertelsmann Foundation. He has been working in the communication and media consulting business as well as in the media coaching for almost ten years.

Ekkehard Mayr-Bülow

has been working as a TV journalist for 25 years covering political and economic topics. From his work in front of and behind the camera, as a reporter, senior editor and long-standing editor-in-chief with the „Bayern Journal" produced by Sat.1, he knows the medium in all detail. For some years, he has been sharing those experiences as media and communication coach.

Katharina Rinaldi

is an interpreter and coach for Professional English. She is a native speaker. She was raised bilingually in the USA and Germany. She graduated in Germany. For 15 years, she has been coaching managers for public performances and speeches in English. She put the focus of her coaching job on „Presenting in English", „Business and Finance" and „Science and Technology".

Christian Schmid-Egger

started his career in the pharmaceutical industry. There, he worked in the field of crisis communication. As a Senior Consultant, he was then able to use his skills in a PR agency. Since 2000, he has been coaching executives in negotiation, communication and presentation skills.

Markus Sturm

Markus Sturm has worked for many years for Bavarian Televion as author and Managing Editor. He also has long experience as a radio moderator. From October 2000 til May 2002 he worked as a reporter in Buenos Aires, Argentina. For many years he has trained political and business personalities for confident public appearances on camera (interviews, press conferences, talk shows) and advised them on how to place their messages accurately in the media. He also works in crisis communications.

Michael Zimmerer

is a radio editor and host. He has been working for the Bayerischer Rundfunk since 2006. He started his radio career as editor and presenter in Regensburg, worked as a program director and consultant for (radio/TV) stations in South Tyrol and Austria. An essential aspect of his job as speech coach is the self-development by means of the voice.